More Ray, Please.

Ray Smith - the fictional Regional Sales Director & Part-Time Company Accountant - was an underutilized brand asset.

Following the teachings of Lee Strasberg, I went full method and became Ray Smith, expanding Ray’s universe by reworking customer touchpoints so every interaction felt unmistakably Vacation®. Tracking updates, auto-replies, customer conversations, and overlooked corners of the website and packaging became memorable, shareable brand moments.

Customer Experience Expert. Copywriter. Brand Strategist.